Streifzüge
a new interpretation
Creatively coloured
using colours and structures
Floral finesse
inspired by nature
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a new interpretation

Streifzüge

A poetically inspired title with no English equivalent serves as a succinct heading for nya nordiska’s spring collection:

“Streifzüge” is the theme of the collection – a play on the words combining “stripes” and “explorations”. On the one hand, it stands for the delight found in letting one’s imagination roam in order to fully exploit total design freedom. On the other hand, it stands for the desire to interpret stripes as nya nordiska’s classic archetype and core competence in a novel manner.

For the 2017 collection stripes are innovatively “dissolved”, superimposed, cut up and re-arranged. They are compacted into fine clouds, shimmer like city lights by night, or sketch sea birds onto the sky above the sea. Their creative explorations touch all textile domains from weaving and knitting to printing and appliqués or openwork fabrics. The stylistic direction you opt for merely depends on your specific context and individual preferences because nya nordiska‘s three collection worlds open up all creative options.

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Using colours and structures

Creatively coloured

Core Classics Autumn Collection 2016/2017 creatively coloured. Our current autumn collection turns colour and texture into a fascinating gallery of textiles. Interiors with the most varied of styles prove the ideal setting for these creations.

The fabric spectrum here ranges from purist Asian plissé and the natural colour and touch of linen through to the opulence of ruby-red velvet. A total of eight new and further developments display the contemporary colour spectrum in a rich variety of ways – predominantly in fabric widths of three metres and above.

With this collection, we combine the clear nya nordiska design statement and our fabric expertise with emotions – a targeted colour offensive. This allows architects, interior designers and interior decorators to coordinate textile planning with precise colour toning and effortless floor to ceiling draperies.

Drapery and upholstery fabrics that prove harmonious team players in combination with other interior components are quite justifiably generating great interest.

inspired by nature

Floral finesse

Inspired by nature – nya nordiska’s 2016 fabric innovations experiment with floral and botanic patterns. Interpreted as textiles, refined creations arise from natural shapes and organic textures. Light and carefree and yet with timeless aesthetics and a clear message. With their expressive patterns the 24 new fabrics create strong accents in room and furnishing design – thereby developing the latest trends in interior design in our nya nordiska’s typical style.

The theme is explored with great technical, material and design diversity:

In familiar, near-nature tones, one part of the collection focuses on classic-looking materials in wild silk, linen and wool as well as signature fabrics with allover foliage motifs. Hand-woven and hand-embroidered creations produced traditionally in India give expression to the hand-made feel and make every metre of the special fabrics unique.

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Natural non-colours and modern pastel tones define the filigree print designs and flatteringly tactile plains that toy with captivating mottled effects and refined weave structures.

Further, the floral theme is interpreted in an airy, feminine way with lavish blooms: delicate Lurex effects shed a pale shimmer over blooming summer meadows that shine in a metallic glow. More abstract versions in the form of graphic Art Deco patterns or filigree wave designs perpetuate the ingenious interplay with the light and create exciting iridescent effects and highlights. The array of materials ranges from sophisticated yarns like silk and linen through to warm pure new wool. The colour scheme illuminates the fabrics with strong accents in red, yellow and blue tones.

The modern millefleur interpretation and expressive colours refresh the floral inspiration. The tried and tested easy care materials made of cotton, polyester and Trevira CS underline the uncomplicated and fresh nature of the young collection world. In exciting colour combinations strong graphic designs toy with the typical plaids and stripes nya nordiska originally came from and is until today famous for. The patterned fabric creations are rounded off by varied plains, a mesh suitable for public premises and a sporty pleated fabric.