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COLLECTION 2020 – »LAGOM«

“Lagom” is a Swedish term describing that happy medium between

“too much” and “too little” – that desirable state of living in perfect

balance. Striving for this attitude to life was also decisive in the

development of the 2020 nya nordiska collection: high-quality,

harmoniously coordinated textiles that can strike this balance in

interiors.

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NATURALNESS IN THE MOST GORGEOUS NORTHERN LIGHTS

Our new collection pays tribute to the naturalness, lifestyle and

clarity of the North. Wool, linen and cotton caress the eyes and

fingertips,organic textures convey a sense of craftsmanship

and fluffy surfaces make for well-being. And yet each fabric

keeps the ideal measure of things: between exclusivity and

fitness for everyday use, as a highlight  and basic, eye-catcher

and team player – »lagom« in every aspect.

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NYA NORDISKA X BODO SPERLEIN

Modern design, natural fibres and distinct textures are part of

nya nordiska’s inimitable signature style. For the 2020 collection

five exclusive fabric innovations were developed in cooperation

with the multiple-award winning London industrial designer

Bodo Sperlein: Blast, Blitz, Boom, Balbo CS and Boja CS cover a

spectrum that turns floor plans into inspiring living spaces; fabrics

that exude that genuine natural feel that is »lagom« because they

neither understate nor overdo things but find the ideal measure of things.

Typically nya nordiska.

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PRODUCTS USED