PURE TEXTILE – imm cologne opening for textile editeurs in January 2011
June 2010 | The decision has been made: The textile editeurs Création Baumann, Christian Fischbacher, Kinnasand, Nya Nordiska, Sahco, Zimmer+Rohde and JAB Anstoetz, with Chivasso und Wellmann, will exhibit in January 2011 at a trade fair in Germany together again. For the first time, they will exhibit collectively at the imm cologne. After intensive discussions with several German fair locations, the choice was made by a majority decision of the textile editeurs in favour of a long-term commitment at Cologne.
The exhibition concept PURE TEXTILE finally succeeded in satisfying the editeurs by its trend-setting quality, by the targeting and its associated potentials relevant for the future, as well as by its brand environment and the premium orientation of the fair marketing. The textile editeurs’ fair participation at the location in Cologne is based on a long-term engagement and will take place in a 2-years-interval.
The concept PURE TEXTILE was developed by the fair Cologne, in cooperation with the Dutch architect and designer Dick Spierenburg and textile editeurs. It meets the high demands of international trade fairs in the interior sector and presents itself as a inspiring and forward-looking high-light within the trade fair market 2011.
