nya nordiska

Nya Nordiska at Münchner Stoff Frühling 2011

April 2011 | From 01 to 04 April 2011, the Münchner Stoff Frühling, probably one of the most impressive and beautiful showroom event, invited the visitors to the Bavarian capital. Accompanied by bright sunshine and early summer temperatures, the exhibitors presented novelties and trends from more than 120 interior brands.

For the Nya Nordiska exhibition, the stage designer Knut Loewe, who is internationally well-known for several successful film productions, has transformed a part of the Goldberg Studios into a purist video performance. Four huge flatscreen monitors, fixed upon tall black painted walls, showed close-up photos of fabrics of the Nya Textiles collection. The cheerful spring colour scheme of orange, pink and red was taken up by many fresh flowers. In contrast, the black furniture of the presentation system skillfully receded into the background.

Numerous visitors were pleased by this performance. "I aim at trying to present the fabric textures as if looking at them through a magnifying glass", the production designer explained his staging. It goes without saying that he could draw on a rich photo pool. At all times, macro photos of fabrics have always been typical for Nya Nordiska.