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Milan Design Week Hot Spot

The collaboration of renowned designers and brands as the quintessence of, and leitmotif for Salone del Mobile was successfully exemplified by ames, Ex.t, &tradition and Nya Nordiska at the Milan showroom of luxury bathroom fitter Ex.t. The fabrics of Nya Nordiska’s current “Streifzüge” collection featured at Via Tortona give the interior a distinct character and atmosphere. Pieces of furniture, accessories and luminaires were staged individually and presented to visitors with a strong personality by such designers as Sebastian Herkner, Samuel Wilkinson and the Note Design Studio. Proving a highlight and attraction for visitors was the courtyard of the location: here Sebastian Herkner’s installation featuring fabric runs of Nya Nordiska’s new style Clouds and outdoor furniture of ames sala’s CARIBE series opened up an astonishing perspective. The cloud motif of the textiles suggested wide expanses on this limited space and created an appealingly contradictory and inspiring place – perfectly suited for a relaxed aperitif. No wonder this hot spot not only proved very popular during the very well attended Launch Preview on Monday evening but also invited visitors to while away their time and swap creative ideas over the entirety of Milan Design Week.

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