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Juergen Mayer H. curates the German Design Loft

October 2011 | On October 26, 2011, in the course of the joint press conference with the German Design Loft at the trade fair Qubique Berlin, the German Design Council will present the first communication platform for premium and luxury German brands with a focus on design. The innovative concept was developed to strengthen the participating companies’ presence on the international market. To this end, various curated, temporary exhibitions with products from the areas of home, property and lifestyle are to be presented to an international audience via this mobile platform. As curator and exhibition organizer of the first German Design Loft, the German Design Council called upon the expertise of renowned architect Juergen Mayer H. to curate the exhibitions.

Aloys F. Dornbracht, e15, Franz Kaldewei, Mercedes-Benz Style, Nya Nordiska Textiles, Occhio and Walter Knoll are the first companies to come together under the umbrella of the German Design Loft and will present the first exhibition at the 2011 Business of Design Week in Hong Kong. A further presentation isplanned for the 2012 Salone Internazionale del Mobile. As initiator of the German Design Loft platform, the German Design Council guarantees a high degree of exclusivity in terms of the brands and products presented.

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